Marriott’s New Member Rate Campaign
Client
Marriott
Services
MarTech, Data
For Marriott’s New Member Campaign, we used GA to analyse onsite behaviours across APEC. We uncovered popular user journeys and created high-value audiences based on source markets and destination interest. Notably, a strong base of logged-in users signalled higher booking intent - allowing us to sharpen targeting, improve personalisation, and maximise campaign relevance across priority markets.
JAPAN
ANZ