Novelship Brand Identity

Novelship, Asia’s fastest-growing marketplace for authentic sneakers and streetwear, needed a brand identity that reflected its street origins. We developed a flexible design system that lets the streets shape the brand. A logo adaptable to any city, wall, or market allows local colours and textures to define its look. This keeps Novelship true to its values of authenticity, defiance, and accessibility, while being easily recreated by local teams to boost visibility and connect with its audience.