Samsung S24 Lead Generation
Client
Samsung
Services
CRM & Loyalty | Data
Driving Lead Generation through CRM and Media powered by 1PD.
For Galaxy S24, Samsung wanted to acquire new customers, retain loyalists, and win back defectors — all while strengthening long-term CRM performance and future-proofing with 1PD. Digitas Singapore evolved CRM from a retention channel into a powerful full-funnel engine for Galaxy S24 campaign.
