Samsung S25 Launch
Client
Samsung
Services
CRM & Loyalty | Data
Driving Intent with Resonance
The business challenge for the category is due to tighter budgets on consumer electronics and customers’ low/lengthening intent to upgrade. Our micro-segmented CRM strategy delivered more than just reach - it delivered resonance. By aligning content with behaviour, lifecycle stage, and product interest, we created tailored journeys that boosted CRM engagement, improved lead quality and ‘interest to buy’.
