Data Enablement & Activation

STB, in partnership with Digitas and Adobe, implemented a phased approach into improving overall website discoverability and performance, reduce our reliance on 3rd party cookies and build richer, more addressable audiences by transforming data collection from a fragmented, performance-hindering process into a unified, efficient, real-time system integrating Conversion API to leverage and activate against server-side signals in a privacy-conscious-era.