Marriott’s New Member Rate Campaign

Client

Marriott

Services

MarTech, Data

Turning Insights into Impact:
Unlocking high-value audiences through Google Analytics (GA)

Turning Insights into Impact: Unlocking high-value audiences through Google Analytics (GA)

For Marriott’s New Member Campaign, we used GA to analyse onsite behaviours across APEC. We uncovered popular user journeys and created high-value audiences based on source markets and destination interest. Notably, a strong base of logged-in users signalled higher booking intent - allowing us to sharpen targeting, improve personalisation, and maximise campaign relevance across priority markets.

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©2024 Digitas

A Publicis Groupe Company

Let's Connect

©2024 Digitas

A Publicis Groupe Company

Let's Connect

©2024 Digitas

A Publicis Groupe Company

Let's Connect

©2024 Digitas

A Publicis Groupe Company