Pan Pacific Hotels Group CRM Playbook
Client
Pan Pacific Hotels Group
Services
CRM & Loyalty
A Data-First Approach to Customer-centricity and Loyalty
In 2023, Pan Pacific Hotels Group aimed to leverage customer data for more effective personalised marketing. Digitas helped transform this journey with a First-Party (1PD) Segmentation & Activation CRM Playbook. By utilising insights from each segment’s preferences and behaviours, we tailored campaign types and messaging strategies – enhancing guest engagement and loyalty by delivering relevant offers and personalised experiences.
